It’s probably a food regulation thing. Lol, Whoever thought of that shite us a dumbass. However I understand they were trying to say “you should eat a salad, but for the same calories you can have halotop icecream” kind of thing. I suspect a very high percent of obese eat ice cream. So I understand where they’re coming from…but it just came off a little bit like shitting on their demographic. Either way gross. Halo Top's low-calorie, high-protein ice cream recently became the most popular pint in the US. That is an absolutely disgraceful ad. Their ad clearly failed and instead implied “go ahead, keep your weight, don’t work out, and don’t eat salad too”. That commercial makes me now want to eat their ice cream (or anything else, for that matter) because I don't want to look like the girl in the add. Halo Top Birthday Cake Ice Cream 473ml tub, 118ml Serving – 3.5 Syns Halo Top Birthday Cake Ice Cream 473ml tub, per 100ml – 3 Syns Halo Top Candy Bar Ice Cream 473ml tub, 118ml Serving – 4.5 Syns Halo Top Candy Bar Ice Cream 473ml tub, per 100ml – 4 Syns Halo Top Chocolate Chip Cookie Dough Ice Cream 473ml tub, 118ml Serving – 4.5 Syns Omg♀️ this ad is so contradictory!! That add was terrible though. Facebook. First Published: June 29, 2017 fricking hell. LOL But John is right, Halo Top doesn’t taste nearly as good as regular ice cream! She’s fat. Start ‘must’ing yourself. In fact, we love it so much that we created a line of light ice creams with 280-380 calories per pint just so we could eat more of it. When you eat traditional birthday cake ice cream, you usually can’t have too much because the sweetness is too much. Yay! If you saw her doing this with a bowl of ice cream…so you didn’t know the brand and If they’d finished the advert with her showing the carton and the kcals and tag line saying ‘you shouldn’t have to give up what you love’ or something like that… would have been better. Albeit a bit tone deaf in their delivery. Your health & safety is our priority, and we're taking COVID-19 … In 2017, Halo Top's dystopian "Eat the Ice Cream" cinema ad from Lord Danger Productions and director Mike Diva raised the bar for apocal-icious marketing, while last year's bonkers-bleak TV foray from 72andSunny also won praise. that would have been a much better message!! When a little girl asks the Halo Top ice cream truck man for a treat, he gives her an anecdote about why Stanley, the man sitting on a park bench, deserves ice cream more than she does. Well done. An ad convinced her that she could lose the excess weight by simply drinking one or more each day. In fact, we love it so much that we created a line of light ice creams with 280-380 calories per pint just so we could eat more of it. After logging in you can close it and return to this page. We finally got to try Halo Top ice cream — the protein-rich, low-sugar, low-carb, low-fat frozen goodness that we've had our eye on for months — and it didn't disappoint. Halo Top is trying to say that you don’t have to avoid that treat anymore since their brand has a “healthy” version of it. Ice cream is universally seen as a non healthy treat and one of the first things people “should” avoid. Eat better but eat less. All Rights Reserved. ), but choosing the best cone, cup, or pop goes back to reading the ingredient list and nutrition labels carefully. Halo is touted as being a "healthier alternative" to normal "unhealthy" ice cream so isn't this commercial a huge contradiction? Gotta watch those calories. Saw it yesterday, wife and I were dumbstruck that they paid someone to tell them this was a good marketing move. Find out the best new flavors and how it compares to Enlightened Ice Cream! July 2, 2017 by Dominique Michelle Astorino. Halo top So a clearly obese girl dancing around in her bra and panties is a good ad for "Lite Ice Cream". Glorifying the lowest rung of the ladder. She never lost anything but fell in love with the taste and bought a lot of it. All rights reserved. Our runner-up was Breyers Delights, a low-fat ice cream, which has similar nutritional value to Halo Top. The whole ad seems like a paradox to me because, like you, I choose Halo Top because I try to count macros/calories. It literally tastes like you’re eating birthday cake. © 2019 Get Slimmer Today. Ice cream is universally seen as a non healthy treat and one of the first things people “should” avoid. ), Activewear Brand SHAMES Skinny People!? Whoever is in their marketing department did them a horrible shame. Some of the flavors are 300 calories per pint. It really doesn’t taste very good. Please log in again. Years ago, one of my morbidly obese neighbors started buying packs of ready made protein drink. That video got more downvotes than upvotes. re: Fat ice cream girl commercial Posted by MickeyLikesDags21 on 7/3/20 at 8:57 am to Glistening Member Halo top is all up in the YouTube comments. So you shouldn’t eat salads or try to lose weight or skip dessert…but you should eat Halo Top’s low calorie ice cream…gotcha… , If you’re a sugar addict eat yourself into a diabetic coma and poor life quality, I get the mesage now . Halo Top Ice Cream Commercial Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It. Low calorie “healthy” treats aren’t worth it. Executive Summary Halo Top provides ice cream, in a wide variety of flavors from vanilla bean to oatmeal cookie, that is low in calories, carbs, and sugar but high in protein. I'm actually impressed by … “I shouldn’t not eat ice cream” is the thought that they’re going after. It’s been dystopian and bleak…but it’s also been critically acclaimed. So instead of “I should skip dessert” they are saying just to take action skip it all together? It would have been better to just show her enjoying the icecream and dancing. Some of the flavors are 300 calories per pint. Justin Myers i guess you can say that, that’s what i understood from the ad, they’re trying to appeal to the fat acceptance community just to broad their target audience. Maybe the higher ups in the company are trying to promote body positivity in a very strange way. Follow. Virtually unclothed obese people are not good food spokespeople, imo. If the ad convinces some obese to switch from B&J to them without losing their current market, it was a success. Tuesday night, Halo Top premiered their first (ever!) How to be a Better “Fat Person Friend” (Really? Jjpayne. (My Thoughts), 30-Minute Hip-Hop Tabata to Torch Calories, Victoria’s Secret Model Workout: 10-Minute Fat-Blasting Circuit, Well, This Was Unexpected.. (Quarantine Life), What Happens If You Eat NOTHING For 7 Days, 12 Minute Splits Stretch Flexibility Workout For Beginners How To Tutorial For The Splits. laura bados Makes sense! Their “Ice Cream For Adults” campaign was one of my favorites from 2019. Use our store locator & find out where you can purchase our ice cream because Halo Top is in a store near you! Never heard of Halo top ice cream, but this is what they consider a great marketing idea? We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where an older woman was kidnapped by robots who killed her loved ones and forced to consume ice cream against her will. Like Halo Top, the brand uses sugar alcohol in place of traditional sweeteners. That’s just weird…, i think this ad was misunderstood, i believe they’re trying to say that we need to take the “should” out of those phrases and take action. But, Halo Top went above and beyond and did it even better than regular ice cream. You’ve probably seen the dystopian Halo Top ice cream commercial by now—the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. This “healthy” ice cream really is too good to be true. At only 280-360 calories per pint you'll have your pick of desserts even if you're dieting! Thats what I thought too. (My Thoughts), Abbey Sharp “Called Me Out” In Her Recent Video (My Thoughts), Why I Am NOT Body Positive (Meghan Tonjes Response), I thought that it was a terrible marketing decision. Yea you’re right, @Frood I looked at the comment section of the ad after this video. Twitter. Of all the low-calorie ice cream brands on the market, Halo Top is indisputably the most popular one—perhaps because they've got nearly 50 flavors from which you can choose from. This is exactly how obese commonly talk to themselves. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. It did not make me want to try Halo ice cream. Are they going to put an anorexic person on it next? That'll make her lose weight. I’ve also noticed that the KD Mac & cheese in the US calls for a larger amount of butter in the instructions vs the one in Canada. I think the messages in writing killed it. Because 230 calories is what she needs. Body positivity should be loving all bodies, right? I was going to reply with “doing”, but luckily I stopped myself just in time. Halo Top has a pretty twisted sense of humor. I usually find that people complaining about fat people could stand to drop a few pounds themselves. One of the best, if not THE BEST, of all the Halo ice cream flavors. Selling to people trying to diet, especially since a pint of Ben and Jerry's is 1200 calories. The target segment for Halo Top is primarily college students ages 18-25, but also targets on adults who work out regularly, dieters, and diabetics. @UNO You’re right, I’m making the assumption that they only wanted to say “go ahead and have dessert”. List Updated January 2019. But we wanted to make our Keto and dairy-free friends just as happy, so we made a Keto Series with only 5g-10g carbs per pint and added dairy-free flavors made with coconut milk. The brand's new commercial seems ripped out of a sci-fi thriller. if they woulda just left the big girl dancing and enjoying the ice cream it woulda been fine because that’s a good message, and she looked happy, moving n watching calories… but the whole “stop the should” ruined it. Past ads from the low-calorie ice cream brand have featured a different tone. It’s interesting how in the US halo top lists the calories per pint on the front where as in Canada the calories are listed per serving size on the front, Suhanna De Silva I didn’t realize that! Our Halo Top Ice Cream review focuses on the creamery's flavors, nutrition, ingredients and price. Stop ‘should’ing yourself. In the past year, Breyers, the ice cream brand owned by Unilever, introduced a low-calorie, high-protein ice cream with the calorie count printed in big letters on the container, just like Halo Top. The reality is the majority of Americans are obese today. From the Halo Top ice cream website: Like you, we love ice cream. They are literally encouraging early deaths for profit and social brownie points. I think they were trying to target a different demographic than their normal consumers. Why is that lady dancing. Don’t want to leave anyone out. (Sizes Large – 7xl ONLY), A Real and RAW Conversation With Abbey Sharp (Body Positivity, HAES, & More), The MOST COMMON Weight Loss Questions DESTROYED (Kinda), Greg Doucette Said Losing Weight is BAD?! They’re trying to expand their customer base by appealing to the fat acceptance movement. I’ll eat it but damn do I miss me some Ben and Jerry’s! Obviously they’re trying to appeal to out of shape or “normal” people but damn don’t make it so obvious and cringey, So the company was build on the back of the fitness industry and now they are fit shaming? I eat halo top since I’m someone who watches my calorie intake (65lbs down, last 10lbs to go) and obviously someone who eats halo top cares about calories so it’s dumb to “fit shame”. national television campaign during a break of the Bachelor's Women Tell All. Now Halo Top is back with a new agency and a new view on life.It’s a body-positive ad featuring the music of Mama Haze. on 7/2/20 at 7:49 pm to Glistening Member. I’d much rather have a normal, non-guilt/non-binge portion of REAL ice cream once in a while than indulge often in this unmelting, punitive, flavored ice!. ... Amanda says: June 30, 2020 at 10:00 pm If I’m eating any ice cream it’s going to be full fat and indulgent. @Sheila Sherret yea it’s due to food regulation laws. (My Thoughts), Halo Top Ice Cream’s Fit Shaming New Ad? Low calorie “healthy” treats aren’t worth it. Halo Top has garnered a lot of notoriety in recent years for its unconventional advertising. It’s not hard. “I should….” … I should…” She throws her arms up and lets her hair down while dancing wildly in the mirror, unphased that the windows to her apartment are open and she's in her underwear. A woman breaks out into an impromptu one-person dance party when she takes a bite of Halo Top ice cream. When I first saw this commercial I thought they were going to say “Stop saying ‘I should’ and just DO it by eating our low cal ice cream!” but it didn’t got that way at all lmaoooo, the comment “i “should” live past 30″ made me lmao, I review their products on YouTube and enjoy the majority of them. “I shouldn’t not eat ice cream” is the thought that they’re going after. Copyright @2020 TigerDroppings.com. Master. This is silly. It’s swirling down the toilet bowl. What do you think of this Halo Top ice cream commercial? If I’m eating any ice cream it’s going to be full fat and indulgent. A pint of traditional vanilla ice cream contains 1000 calories, 64 grams of fat, 16 grams of protein and no fiber. They should do [[insert whatever healthy behavior]] but then fail to carry through with it. I’ve been big my whole life and I’ve had the should comment many times. (Photo: Halo Top Creamery via Instagram) One brand is claiming that you can, selling pints of ice cream … Halo Top is trying to say that you don’t have to avoid that treat anymore since their brand has a “healthy” version of it. And fat chicks are disgusting. Lol no one would eat Halo Top instead of regular ice cream unless you’re trying to watch calories. Yes, there are plenty of healthy ice cream choices out there (including Halo Top! Watching an obviously obese person run down the road to diabetes and cardiovascular disease are always my favorite commercials. The obese commonly talk this way to themselves. Halo Top is a low fat "diet" ice cream. Holy sweetness, you guys. Even my 12 yo said. Seems like someone probably went after them for not being body positive, and so they put this out to try to counter that. in germany the slogan ” healthy ice cream” was even blacked out.. like with a little black sticker . Stanley isn't bad looking, but his lack of photogenic qualities has made online dating difficult for him in the last decade. by Hulkklogan. Lol no one would eat Halo Top instead of regular ice cream unless you’re trying to watch calories. Each pint of this ice cream boasts 260 calories and 20 grams of protein. I saw that on Hulu yesterday. I hate it. Image: https://media.giphy.com/media/94kgop93dv7zO/giphy.gif, Image: https://media0.giphy.com/media/4baoNZ5Qo8dX2/200.gif, Watch: Check Out How Justin Jefferson Celebrates The Victory Formation, Former LSU Coach, Athletic Director Skip Bertman Has Been Hospitalized, Tory Carter Has Been Reinstated, Mo Hampton Is Ready To Go, Ed Orgeron Says, LSU Loses Commitment From Defensive Tackle Anthony Hundley, Tidbits From Ed Orgeron On The SEC Coaches Teleconference - Dec. 2, This Is Paige Spiranac's Face When The Starter Insists She Play From The 'Ladies Tees', Devin Hester Compliments Jay Cutler, Then Completely Slams Him, This Technical Foul Called In UNC vs. Stanford Game Was Ridiculous, The Toronto Raptors Should Totally Wear These Tampa-Themed Uniforms. I just think it’s mixed marketing and doesn’t have a proper audience in mind. Same with Ben & Jerry’s Moophoria the calories on the front are per serving. It follows a run of notable campaigns from the client. Phil Mickelson Here With An Important Tip... SEC Kickoff Times, TV Networks Announced For Thanksgiving Weekend, SEC Announces Football Scheduling Flexibility, Four SEC Games Have Been Postponed This Weekend, Updated College Football Rankings - Week 11, The LSU-Florida Game Has Officially Been Postponed, Meet Chargers Star Rookie QB Justin Herbert's Girlfriend, Ed Orgeron Comments On The Direction Of The Program & Team Culture During Monday's Presser, Ed Orgeron Comments On Terrace Marshall's Decision To Opt Out, Tom Herman Won't Be Happy About Sam Ehlinger’s Answer To Question About Him. re: Fat ice cream girl commercial Posted. I don’t think know what test group they put this one in front of…. But very badly executed lol, No it’s not because in the ad they specifically target working out and fitness which goes against the point of their ice cream you’re not their spokesperson don’t make yourself look foolish with them buddy lol, Yeah, my initial reaction was the same as John’s but I realized the same thing… they’re trying to say that ice cream is off limits because ‘hey, it’s only ——— calories for the pint’. Follow us on Twitter, Facebook and Instagram to get the latest updates on LSU Football and Recruiting. Just be healthy. Halo Top ice cream is a lower calorie alternative to traditional ice cream. Like you, we love ice cream. Who will stand up! Brands definitely cater to their audience though. I agree, not a great ad. All they are doing is trying to appeal to the body positivity group. It’s like “let’s use a full figured girl to expand the marketing” but forgetting their existing customer base. yeah, shes so pretty and would be a nice tone to other ads where the fittest people eat the most unhealthy things. Now, Halo Top is bringing its dark side to television. , MTH Yeah I feel like we’re SLIGHTLY more health conscious than in the US, halo top Canada isn’t encouraging people to eat a whole pint. Halo Top is a low fat "diet" ice cream. I think for a lot of folks it’s the “I ‘should'” statements that they have an issue against. Halo Top CEO insists the ice cream is healthy, but nutritionists aren't convinced. Since technically fatty "shouldn't" buy this healthier alternative ice cream? Halotop also has stupid serving sizes in Canada, like ~3 servings in a container. / Halo Top Ice Cream’s Fit Shaming New Ad? The login page will open in a new tab.
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